MQQNEYES To Sponsor BDRHoF 2015 Allard Media Awards

The British Drag Racing Hall of Fame is pleased to announce that the Sydney Allard Media Awards will again be presented at the BDRHoF Gala Awards Dinner being held at the Savill Court Hotel, Windsor Great Park on November 21st 2015 – the crystal trophies this year being sponsored by MQQNEYES.

Introduced in 2014, these awards pay tribute to the influence of journalists and photographers in the promotion of drag racing. The recipients of the award will not enter the British Drag Racing Hall of Fame as such, but their achievements will be honoured and their names entered as BDRHoF Special Award winners.

One  will be awarded to the writer of the best book, article, feature or blog on British Drag Racing published in print or on-line during the 12-months ending July 31st 2015. The Chief Judge will again be Guy Loveridge, author, journalist, publisher, broadcaster and auctioneer as well as Chairman of the Guild of Motoring Writers.

Guy Loveridge with last year’s winner
Nick Brooke Langham (Photo; Andy Willsheer)

Guy said,
“I’m excited to be involved with the Sydney Allard Awards again. Last year’s Gala Dinner was a truly amazing occasion and I met some fantastic people who have become my friends. Recognising the importance of the written word in promoting and describing drag racing – particularly to people who might not have attended a drag racing event yet – is something I am very keen to support. I’m pleased to say that last year’s winner Nick-Brooke Langham has become a member of the Guild of Motoring Writers“.

The second Sydney Allard Award will be presented for the best photograph featuring British drag racing, either published in print or on-line during the 12 months ending July 31st 2015, or remaining un-published. The winning photograph will be featured in Octane magazine and the Chief Judge will again be Pink Floyd drummer Nick Mason – President of Guild of Motoring Writers and classic car collector/racer.

He is also a Trustee of the National Motor Museum, Beaulieu, an author/publisher, a columnist for Octane magazine and Patron of the Allard Chrysler Action Group. So Nick has a direct link to Sydney Allard. A second judge will be the Art Editor of Octane magazine Mark Sommer. There were over 80 entries last year so it is a big job.

Last Year’s winning photo by Jon Spoard (below), seen receiving his award from Guy Loveridge.
(Photos; Jon Spoard and Andy Willsheer)

Editor of Octane Magazine, David Lillywhite said.

“Octane Magazine is pleased to support the Sydney Allard Photo Journalism Award for the second year and this time we plan to give more of the best photographic entries exposure in the magazine”.

“Drag Racing is one of the most ‘showy’ of motor sports and capturing the images successfully is a skill well worth celebrating.”

As announced in our headline, this year these awards are being sponsored by MQQNEYES; a very fitting partnership because the relationship between the company’s founder Dean Moon and Sydney Allard back in the early 1960s is embedded in European drag racing’s DNA. Visit for more details about MQQNEYES.

Photo; MQQNEYES. Shige left and Chico right with the MQQNEYES dragster

Chico Kodama of MQQNEYES said,

“Along with Shige Suganuma, I would like to thank the British Drag Racing Hall of Fame for inviting us to sponsor these media awards”.

“Our founder Dean Moon was very ‘media aware’ – something that was crucial in establishing the brand. We are proud to have our logo on these trophies alongside the name of such a legend as Sydney Allard who was instrumental in enabling Dean to bring the MQQNEYES dragster to the UK in 1963”.

“It would be great if we were able to do it again”.

Mickey Thompson in the Harvey Aluminum Special and Dante Duce in MQQNEYES Dragster at Debden, England in 1963. Dean Moon is on the flags. (1963 Photo Colin Underhill)

BDRHoF Management Group Commerce and Marketing Director Brian Taylor said,

“It’s fabulous to have MQQNEYES on board this year. The brand is synonymous with drag racing and hot-rodding and they have been a willing supporter of the Allard Chrysler Dragster restoration project. The opportunity of broadening the company’s involvement in British drag racing was too good to miss”.

“We are now asking photographers and journalists to submit entries taken or published since August 2014. This is open to professionals and amateurs and the photographs can be taken trackside, from spectator areas, in the pits, studios or at shows”.

All the details and the entry forms can be found on so start sending them in now. Remember this year’s competition includes photos and written pieces starting August 1st 2014 so some of your entries are already ready to go.